OUR STORY
Heeroway Baker’s Secret began with a simple problem: finding pastries that could be enjoyed on a diet without all the sugar.
Too often, sweet treats came with guilt, hidden calories, and the worry of unhealthy side effects.
So we set out to create a better way — a sugar replacement that tastes just like sugar but with zero calories. One that doesn’t just sweeten, but also bakes, browns, and caramelizes beautifully, so every cake, cookie, and dessert comes out perfect.
START LIVING YOUR BEST LIFE TODAY
Our Values
We strive for a better future
Start enjoying life a little sweeter without the downside—whether it’s your morning coffee, your post-workout smoothie, or a late-night snack binge—without the sugar hangover.
Sweetness without the guilt. Indulgence without the worry. Just the joy of sharing desserts together again.
Join the movement #Live unrestrained
Heeroway isn’t just a sweetener; it’s a movement. It’s about embracing the moments that matter, whether you’re chilling solo or sharing a meal with your favorite people. It’s about ditching the guilt, enjoying life’s pleasures, and knowing you’ve made a smart choice for your body and mind.
We hope that our journey can add a little extra joy to your rituals, and to help you live freely, fully, and sweetly. Because life’s too short to settle for anything less.
Let's create more snacks
But we didn’t stop there. Baking was only the beginning. We knew that guilt‑free sweetness should go beyond the kitchen and into everyday life.
That’s why we created Freedomize — our line of great‑tasting, no‑sugar snacks designed to fit effortlessly into busy lives. From chewy gums to refreshing sweets, Freedomize makes it possible to indulge freely, anytime and anywhere.
With Baker’s Secret and Freedomize, we’re not just replacing sugar — we’re starting a movement. A movement where indulgence is beautiful, healthy, and completely guilt‑free.
